The vision of Prime was simple. It was to create a store where people can find classic brands that were not afraid to push the boundary of style and surpass the lifespan of a trend. Timelessness was the goal, fashion was the instrument, and the top-quality of service brings the spirit of Prime together. From the sale of its very first polo, Prime has grown to become a Melbourne landmark for the style-savvy or for those after a relaxed shopping experience in high quality streetwear.
Ghanda Clothing
Australian label known for quality hoodies, trackies, tees and more. Shop Ghanda for accessories, fashion items & hand-printed goods.
